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		<title>The Law Of Averages</title>
		<link>http://authorsource.ca/2010/10/25/the-law-of-averages/</link>
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		<pubDate>Mon, 25 Oct 2010 15:09:04 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Author Resources]]></category>
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		<guid isPermaLink="false">http://authorsource.ca/?p=1170</guid>
		<description><![CDATA[The Law of Averages Early on in my sales career, I had the fortunate opportunity of being given a cassette tape of Jim Rohn, one of the greatest philosophers of our time. I still have the tape today and listen to Jim’s philosophies often. One of the things that he talks about on the tape [...]]]></description>
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		<title>Author 101 University &#8211; LAS VEGAS</title>
		<link>http://authorsource.ca/2010/10/12/author-101-university-las-vegas/</link>
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		<pubDate>Tue, 12 Oct 2010 15:43:38 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[author source]]></category>
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		<description><![CDATA[It's back!  March's Author 101 University was amazing - and if you couldnt make it last spring - come join us at the end of October!
]]></description>
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		<title>MARKETING IS ABOUT SELLING STUFF!</title>
		<link>http://authorsource.ca/2010/09/21/1162/</link>
		<comments>http://authorsource.ca/2010/09/21/1162/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 16:58:24 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
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		<guid isPermaLink="false">http://authorsource.ca/?p=1162</guid>
		<description><![CDATA[ Marketing is about Selling more STUFF!  Happy Sunday!  I hope everyone is having a stellar weekend. This week I thought I would come back to a point that I have talked about several times but want to provide a different approach of how to think about it because I really think it’s important. A lot [...]]]></description>
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		<title>Over-Communicate!</title>
		<link>http://authorsource.ca/2010/08/23/over-communicate/</link>
		<comments>http://authorsource.ca/2010/08/23/over-communicate/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 17:36:40 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Author Resources]]></category>
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		<guid isPermaLink="false">http://authorsource.ca/?p=1098</guid>
		<description><![CDATA[Manage your Corporate Partnerships with Over-Communication So you have landed yourself a corporate partner, now what? Hopefully you have signed a multi year agreement with them. Its quite common in a new relationship, that this will not be the case and you will have a year to prove your worth to them. In this case [...]]]></description>
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		<title>It&#8217;s About Balance!</title>
		<link>http://authorsource.ca/2010/07/19/its-about-balance/</link>
		<comments>http://authorsource.ca/2010/07/19/its-about-balance/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 16:28:46 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Author Resources]]></category>
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		<category><![CDATA[Corporate Sponsorship]]></category>

		<guid isPermaLink="false">http://authorsource.ca/?p=1094</guid>
		<description><![CDATA[Learn to balance work and play….learn to take time for yourself! What do they say? All work and no play…. An apple a day keeps the doctor away&#8230; All Play and no work? What ever it is, this weeks tip really has to do with making sure you take the time to balance work and [...]]]></description>
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		<title>Roller Coaster Ride of Sponsorship</title>
		<link>http://authorsource.ca/2010/07/12/roller-coaster-ride-of-sponsorship/</link>
		<comments>http://authorsource.ca/2010/07/12/roller-coaster-ride-of-sponsorship/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:25:57 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Author Resources]]></category>
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		<category><![CDATA[Sponsorship Marketing]]></category>
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		<category><![CDATA[Corporate Sponsorship]]></category>

		<guid isPermaLink="false">http://authorsource.ca/?p=1076</guid>
		<description><![CDATA[Want corporate partners? Buckle up for the Ultimate roller coaster ride! In all my years of selling sponsorship, I have experienced some of the most incredible emotional highs and some unbelievable lows. If I could define sponsorship sales to someone that is new to this arena, is that it can really play with your feelings [...]]]></description>
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		<title>Want a Corporate Sponsor? Think Social Responsibility</title>
		<link>http://authorsource.ca/2010/07/05/want-a-corporate-sponsor-think-social-responsibility/</link>
		<comments>http://authorsource.ca/2010/07/05/want-a-corporate-sponsor-think-social-responsibility/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 14:52:59 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Author Resources]]></category>
		<category><![CDATA[author source]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Sponsorship Marketing]]></category>
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		<guid isPermaLink="false">http://authorsource.ca/?p=1080</guid>
		<description><![CDATA[Want a Corporate Sponsor? Think Social Responsibility  Happy Fourth of July to all of our American Friends! I hope everyone is enjoying their holiday weekend.   It is a great thing to see that a lot more of us in society today taking responsibility and being active when it comes to the environment and other [...]]]></description>
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		<title>Focus on what you’re Giving</title>
		<link>http://authorsource.ca/2010/06/28/focus-on-what-you%e2%80%99re-giving/</link>
		<comments>http://authorsource.ca/2010/06/28/focus-on-what-you%e2%80%99re-giving/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 16:41:49 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Author Resources]]></category>
		<category><![CDATA[author source]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Sponsorship Marketing]]></category>
		<category><![CDATA[Sponsorship Savy]]></category>
		<category><![CDATA[Corporate Sponsorship]]></category>

		<guid isPermaLink="false">http://authorsource.ca/?p=1067</guid>
		<description><![CDATA[Focus on what you’re giving, not what you’re getting

I get asked to talk to sales teams and a lot of people that are in sales who ask me what are some of the key points that make up a successful relationship with a client.
]]></description>
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		<title>What’s in a Number?</title>
		<link>http://authorsource.ca/2010/06/21/whats-in-a-number/</link>
		<comments>http://authorsource.ca/2010/06/21/whats-in-a-number/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 16:31:54 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Author Resources]]></category>
		<category><![CDATA[author source]]></category>
		<category><![CDATA[Book Marketing]]></category>
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		<category><![CDATA[Sponsorship Marketing]]></category>
		<category><![CDATA[Sponsorship Savy]]></category>
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		<guid isPermaLink="false">http://authorsource.ca/?p=1055</guid>
		<description><![CDATA[Doing PR? Always ask for the numbers, Its Important!

Happy Fathers Day! I hope all you Dad’s out there are enjoying you day.
]]></description>
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		<title>The World Cup Reminder</title>
		<link>http://authorsource.ca/2010/06/14/the-world-cup-reminder/</link>
		<comments>http://authorsource.ca/2010/06/14/the-world-cup-reminder/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 15:56:57 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Author Resources]]></category>
		<category><![CDATA[author source]]></category>
		<category><![CDATA[Book Marketing]]></category>
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		<category><![CDATA[event planning]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://authorsource.ca/?p=1034</guid>
		<description><![CDATA[This past Friday began the start of the event of all events in the world…The World Cup.  For a lot of you, soccer may not be your thing.  But for the entire globe, it is without a doubt ]]></description>
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