Author Source

Do your Homework! Mitch Mortimer here.  The inside of today’s big corporate world, can be like a maze, and often it is a puzzle that you are left to figure out on your own. It can take a lot of time to find the right person to talk to you.   So you want to make [...]

Get Educated! Mitch here.   I’ve been thinking about someone wanting to learn about Corporate Partnerships and how they work and this brought me to  Sunday Tip. A lot of clients we meet are lost when it comes to understanding how sponsorships work and how the business model works. I always suggest that the best [...]

Authors! It’s baaaaaaaaaaaaack!! Author 101 University is currently running in Los Angeles.  Author Source is here – and we’re thrilled to be chatting with some of the awesome speakers here like Loral Langemeir and Jim Kwik. This is your last chance to go back to the “chalk”board with this incredible deal Authors!    School for the kids has [...]

Ask Not What Your Sponsor Can Do For You….Ask What You Can Do For Your Sponsor!
Last night, in the men’s 2010 half-pipe event, 2006 US gold medalist Shaun White did it again

Sameness doesn’t Sell…  If you want to grab the attention of a corporate partner, approach it from the angle of Sameness doesn’t Sell, you need to be different. You need to be different in how you approach them, be different in what you have to offer them, be different in how you are going to [...]

================================================ Sponsorship Savvy IV ================================================ Sponsorship Marketing for Authors is a highly sought after  Author Source program.  Whether you are already a client, just discovering the possibilities or looking to apply – be sure you follow our Sponsorship Savvy Series with Mitch!  Do you subscribe to the 3P rule! I learned early on in my sales career in [...]

More and more lately, I have heard comments from Authors generally dismissing Social Media as a key component to online marketing and their Internet presence.

================================================ Sponsorship Savvy III ================================================ Sponsorship Marketing for Authors is a highly sought after  Author Source program.  Whether you are already a client, just discovering the possibilities or looking to apply – be sure you follow our Sponsorship Savvy Series with Mitch!  The Importance of Demographics  If you are looking for a Corporate Partner, before you can make [...]

================================================ Sponsorship Savvy II ================================================  Are you Impressionable? Do you know how many impressions you make a year? If you don’t you need to. What’s an impression? I like to call them eyeballs and ears. In laymen terminology, an impression is a person, who has seen, heard, read about you, or follows you. You want [...]

================================================ Sponsorship Savvy ================================================ Sponsorship Marketing for Authors is a highly sought after Author Source program.  Whether you are already a client, just discovering the possibilities or looking to apply – be sure you follow our Sponsorship Savvy Series by Mitch!   The Importance of Demographics  If you are looking for a Corporate Partner, before you can make an [...]