Author Source

Think outside the Shoebox! Happy Sunday everyone!   Mitch here.  So I have been getting more feedback on people getting back to you, more specifically to the question I am being asked “What else can I do to get the person I need to talk to call me back? You have heard me talk about persistence, [...]

Align, Expand, Succeed! As you know, becoming a published author is one of the very best ways to position yourself as an expert in your niche, share your wisdom with the world, and grab the attention of the media.   In fact, if you can write a 3-5 page article, you can become a published [...]

GO ‘til they say NO! Mitch here.  Happy Easter! I hope you are enjoying a great long weekend. Does this sound familiar? “I have tried calling and emailing the Director of Marketing several times but he hasn’t got back to me”.  It is not uncommon in today’s corporate environment for executives to be totally run [...]

Do your Homework! Mitch Mortimer here.  The inside of today’s big corporate world, can be like a maze, and often it is a puzzle that you are left to figure out on your own. It can take a lot of time to find the right person to talk to you.   So you want to make [...]

Get Educated! Mitch here.  I am at Brendon Burchard’s Partnership Seminar in San Francisco this weekend and it is such a great event, if you haven’t been to one of Brendon’s events I highly recommend that you attend one. You will receive more information than you can possibly digest, it is an awesome experience for [...]

Authors! It’s baaaaaaaaaaaaack!! Author 101 University is currently running in Los Angeles.  Author Source is here – and we’re thrilled to be chatting with some of the awesome speakers here like Loral Langemeir and Jim Kwik. This is your last chance to go back to the “chalk”board with this incredible deal Authors!    School for the kids has [...]

Ask Not What Your Sponsor Can Do For You….Ask What You Can Do For Your Sponsor!
Last night, in the men’s 2010 half-pipe event, 2006 US gold medalist Shaun White did it again

Sameness doesn’t Sell…  If you want to grab the attention of a corporate partner, approach it from the angle of Sameness doesn’t Sell, you need to be different. You need to be different in how you approach them, be different in what you have to offer them, be different in how you are going to [...]

================================================ Sponsorship Savvy IV ================================================ Sponsorship Marketing for Authors is a highly sought after  Author Source program.  Whether you are already a client, just discovering the possibilities or looking to apply – be sure you follow our Sponsorship Savvy Series with Mitch!  Do you subscribe to the 3P rule! I learned early on in my sales career in [...]

More and more lately, I have heard comments from Authors generally dismissing Social Media as a key component to online marketing and their Internet presence.