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Sponsorship Savvy

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Sponsorship Marketing for Authors is a highly sought after Author Source program.  Whether you are already a client, just discovering the possibilities or looking to apply – be sure you follow our Sponsorship Savvy Series by Mitch! 

 The Importance of Demographics

 If you are looking for a Corporate Partner, before you can make an approach it is essential that you are prepared and have the right information for them to be able to make a buying decision. There are several things that you need to be prepared with, but one of the most important pieces of information that you can provide your potential corporate partner is your audience demographics. Make sure that you are clear and concise in providing them with this information.  Be as detailed as you can and provide them as much information as you can, the more you provide them with the better your chances are of landing a Corporate Partner. Some examples of demographic information that companies are looking for are age, sex, income level, and so on.

This will mean doing detailed research on yourself and who your followers are. Researching your database, if you have one, is a good first step to start putting together a baseline of information that can be analyzed by your potential corporate partner. This will give them an idea of who you are, who you are talking to and who your audience is. Always remember that demographic information is invaluable to your potential corporate partner. It is the way they operate, how they buy, how they spend, and how they make decisions when choosing the direction of their company and their brands.  

 If you are you looking for help finding Corporate Partners, check out  our Sponsorship Marketing Program.